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International Marketing Strategy: Analysis, Development and Implementation
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation.Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other.Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic.Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
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Innovation and Development of Knowledge Societies : Artificial Intelligence and Knowledge-Based Socioeconomic Growth
This book examines the role that intellectual property plays in fostering innovation within knowledge societies, with a particular focus on the role of emerging technologies such as Artificial Intelligence tools. Creativity and the generation of new knowledge across the broad spectrum of intellectual property are essential sources of growth for knowledge societies.This includes the major areas of copyright, inventions and patents, trademarks and geographical indications.This book acknowledges the societal and cultural character of knowledge societies, discussing how Intellectual Property (IP) Law plays a pivotal role in safeguarding innovation, thereby fostering evolution.As emerging technologies and artificial intelligence redefine the landscape, the book identifies both new challenges and opportunities in enhancing innovation prowess and nurturing knowledge societies.Suggesting regulations which prioritise copyright, trademarks, and patents as fundamental instruments in international commerce, the book presents a framework for IP Law through which knowledge societies can thrive. The book will appeal to researchers in the field of Intellectual Property Law, international law, business law and emerging technologies such as AI.
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Chemical Engineering Analysis and Optimization Using MATLAB
Tackle challenging optimization problems with MATLAB® software Optimization techniques measure the minimum or maximum value of a given function depending on circumstances, constraints, and key factors.Engineering processes pertaining to design or manufacture involve optimization techniques at every stage, designed to minimize resource expenditure and maximize outcomes.Optimization problems can be challenging and computationally intensive, but the increasingly widely-used MATLAB platform offers numerous tools enabling engineers to tackle these essential elements of process and industrial design.Chemical Engineering Analysis and Optimization Using MATLAB® introduces cutting-edge, highly in-demand skills in computer-aided design and optimization.With a focus on chemical engineering analysis, the book uses the MATLAB platform to develop reader skills in programming, modeling, and more.It provides an overview of some of the most essential tools in modern engineering design.Chemical Engineering Analysis and Optimization Using MATLAB® readers will also find: Case studies for developing specific skills in MATLAB and beyondExamples of code both within the text and on a companion websiteEnd-of-chapter problems with an accompanying solutions manual for instructors This textbook is ideal for advanced undergraduate and graduate students in chemical engineering and related disciplines, as well as professionals with backgrounds in engineering design.
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How can one get into investment banking or strategy consulting?
To get into investment banking or strategy consulting, one should focus on building a strong academic background, preferably in finance, economics, or business. It is also important to gain relevant work experience through internships or entry-level positions in finance or consulting firms. Networking and building connections within the industry can also be beneficial, as well as obtaining relevant certifications such as the Chartered Financial Analyst (CFA) designation for investment banking or the Certified Management Consultant (CMC) designation for strategy consulting. Finally, preparing for and excelling in the rigorous interview process for these competitive fields is crucial.
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How does one get into investment banking or strategy consulting?
To get into investment banking or strategy consulting, one typically needs a strong academic background, such as a degree in finance, economics, business, or a related field. Internships or work experience in relevant industries can also be beneficial. Networking is crucial in these competitive fields, so attending industry events, reaching out to professionals for informational interviews, and building relationships with recruiters can help open doors. Additionally, preparing for case interviews and demonstrating strong analytical and problem-solving skills are important for securing a position in investment banking or strategy consulting.
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Is the PC assembled for game development and is there a need for optimization?
Yes, a PC assembled for game development would likely need to be optimized for performance. Game development often requires running resource-intensive software such as game engines, 3D modeling programs, and graphics editing tools. Optimizing the PC's hardware and software can help ensure smooth and efficient operation of these programs, leading to faster development and testing of games. Additionally, optimizing the PC can also help ensure that games run smoothly and efficiently on a variety of hardware configurations, which is important for game developers looking to reach a wide audience.
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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Public Innovation and Digital Transformation
Public innovation and digitalization are reshaping organizations and society in various ways and within multiple fields, as innovations are essential in transforming our world and addressing global sustainability and development challenges.This book addresses the fascinating relationship of these two contemporary topics and explores the role of digital transformation in promoting public innovation. This edited collection includes examples of innovations that emerge suddenly, practices for processing innovations, and the requirements for transformation from innovation to the "new normal".Acknowledging that public innovation refers to the development and realization of new and creative ideas that challenge conventional wisdom and disrupt the established practices within a specific context, expert contributions from international scholars explore and illustrate the various activities that are happening in the world of multiple digitalization opportunities.The content covers public administration, technical and business management, human, social, and future sciences, paying attention to the interaction between public and private sectors to utilize digitalization in order to facilitate public innovation. This timely book will be of interest to researchers, academics and students in the fields of technology and innovation management, as well as knowledge management, public service management and administration.
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Innovation, Product Development and Commercialization
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities.Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success.The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products. Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership.This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization.It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies.This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization.
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Human Growth and Development
Our bestselling social work textbook is back again. Taking you right back to basics, this book explains and analyses key theories in a really accessible way before going on to discuss, in detail, how theory can be incorporated into every day social work practice.Each chapter contains activities with step-by-step commentaries for discussion, self-analysis and critical reflection.The book very loosely follows the shape of a human life, beginning with a birth and ending with a death, but many of the chapters deal with ideas and topics that are relevant at many different stages of life, such as bereavement, attachment and learning.Its focus throughout is on psychosocial development – so psychological development within a social context – rather than physical development. This book is by Chris Beckett, a social work academic and novelist who previously worked in child and family social work, and Hilary Taylor, a psychotherapist and former social work academic who used to work in the field of social work with adults.It is the go-to guide for anyone studying for careers in the helping professions, such as nurses, social workers, occupational therapists, teachers and counsellors. It's also supported by an online case study resource.Follow the lives of people living in the fictional London Borough of Bexford, with 12 extended case studies to help you explore key issues and themes raised in the book as well as develop the skill of linking theory to practice.
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Innovation Management : Effective strategy and implementation
The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation.The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.This textbook caters primarily for MBA and executive students of Innovation Management.In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition:- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management- 86 international case studies that illustrate both the theory and practice of managing innovation- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world- Reflective questions for students at the end of each chapter, with suggested answers on the companion website
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Is there an interpretation that development is not the same as growth, but there is no development without growth?
Yes, there is an interpretation that development is not the same as growth. Growth typically refers to an increase in size or quantity, while development encompasses a broader concept of progress and improvement in various aspects such as social, economic, and human development. However, it can be argued that while development may not always require physical growth, there is often a need for some form of growth, whether it be in knowledge, skills, or capabilities, in order to achieve meaningful development. In this sense, growth can be seen as a necessary component of development, but not the sole indicator of progress.
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How do you go from backlink analysis to SEO strategy?
After conducting a backlink analysis, the next step is to identify the high-quality and relevant backlinks that are contributing to the website's authority and rankings. Once these backlinks are identified, the SEO strategy can be tailored to focus on acquiring similar high-quality backlinks from authoritative and relevant websites. This may involve outreach to relevant websites for guest posting opportunities, creating valuable content that naturally attracts backlinks, and optimizing the website's internal linking structure to maximize the impact of existing backlinks. Additionally, the SEO strategy may also involve disavowing low-quality or spammy backlinks that could be harming the website's rankings.
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What is the difference between financial advisory and financial management?
Financial advisory involves providing advice and guidance to individuals or businesses on how to manage their finances, make investment decisions, and plan for their financial future. Financial advisors help clients understand their financial situation and make informed decisions about their money. On the other hand, financial management involves the day-to-day management of an individual's or business's finances, including budgeting, cash flow management, and financial reporting. Financial managers are responsible for implementing the strategies and plans developed by financial advisors to ensure that the client's financial goals are met. In summary, financial advisory focuses on providing advice and guidance, while financial management involves the implementation and ongoing management of financial plans and strategies.
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Is this transformation realistic and natural?
Yes, this transformation is realistic and natural. The process of a caterpillar transforming into a butterfly through metamorphosis is a well-documented and scientifically proven phenomenon in nature. It involves distinct stages of development, including the formation of a chrysalis and the complete restructuring of the caterpillar's body into a butterfly. This transformation is a fundamental part of the life cycle of many insect species and is essential for their survival and reproduction.
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