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International Marketing Strategy: Analysis, Development and Implementation
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Human Growth and Development
Human Growth and Development, Third Edition provides a comprehensive volume covering the biology of human growth and the genetic, endocrine, environmental, nutritional, and socio-economic factors that contribute towards its full expression.Human Growth and Development continues to be a valuable resource for researchers, professors and graduate students across the interdisciplinary area of human development.For the new edition, updates are made to all fourteen of the "core chapters" of the book which form the essential reading for a comprehensive understanding of human growth and development.Additionally, new special topics are covered including the interpretation of recently found sub-adult fossils that expand our understanding of the evolution of human growth and a discussion of the early pattern of growth and development as the developmental origins of risk for non-communicable diseases of adulthood. Human Growth and Development, Third Edition includes contributions from the well-known experts in the field and is the most reputable, comprehensive resource available.
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Innovation, Product Development and Commercialization
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities.Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success.The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products. Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership.This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization.It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies.This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization.
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NRF24+ESP32 WIFI Wireless Development Board For FlipperZero Development Board Innovation
NRF24+ESP32 WIFI Wireless Development Board For FlipperZero Development Board Innovation
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Child Growth & Development- Topical Approach
Topical approach to Child Growth & Development- a topical approach to learning about Child Growth and Development. The textbook covers Physical, Cognitive, and Social-Emotional Development as well as theories, pregnancy and birth and play.
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Unity Development Cookbook : Real-Time Solutions from Game Development to AI
Learn everything you need to know to use the powerful Unity engine to its full potential for 3D and 2D game development, simulation, artificial intelligence, and beyond.From the basics of scripting to techniques for interactivity, AI and behavior, animation, narrative, and networking, this flexible, mind-bogglingly popular engine is useful for anything that needs visuals and real-time simulation. With this thoroughly updated problem-solving cookbook, beginner and intermediate Unity developers will learn about the Unity engine through brief recipes that teach specific features of the software and scripting systems.You'll apply a collection of snippets of code to address common scenarios such as properly keeping score, accepting input, and sharing state over the network. This cookbook pinpoints the problem, sets out the solution, and discusses how to solve your problem in the best and most straightforward way possible.You'll find solutions for:2D and 3D graphicsMath, physics, and character controlAnimation and movementBehavior and AISound and musicNarrative and dialogueInput and gameplayScripting and user interfaceSimulation and synthetic data creationNetworking and accessing web contentAnalytics and telemetry
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Innovation Management and New Product Development
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship.It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors.The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world's learning company.
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Real Estate Development Strategy for Investors
Real Estate Development Strategy for Investors
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